The Alpen Protein Bars are a Low-Cost Way to Fuel Up Between Meals
Michael Hemsworth — March 13, 2019 — Lifestyle
References: alpen & conveniencestore
Protein-rich foods have become an essential part of many consumer lifestyles, so the new Alpen Protein Bars have been introduced as a first for the brand to help offer a different way to stay fueled between meals. The bars contain 19 grams of protein per 100 gram serving and also maintain a caloric content that is less than 130 calories each, while also featuring a high fiber level to boot. The low-cost bars are priced at just 69p each or in packs of five for £2.39 and can be purchase from convenience stores to increase accessibility for consumers.
Speaking on the new Alpen Protein Bars, Alpen Marketing Manger at Weetabix Helena Blincow said, "Alpen’s new range of protein bars have mass market appeal, both chocolate and berries & yoghurt continue to prove popular flavours in research with our consumers. We believe our new launch can further increase the penetration of protein products for retailers, adding value to the category. With 100% more protein than the average cereal bar, Alpen Protein bars are perfect for the increasingly on-the-move lifestyles of consumers."
Speaking on the new Alpen Protein Bars, Alpen Marketing Manger at Weetabix Helena Blincow said, "Alpen’s new range of protein bars have mass market appeal, both chocolate and berries & yoghurt continue to prove popular flavours in research with our consumers. We believe our new launch can further increase the penetration of protein products for retailers, adding value to the category. With 100% more protein than the average cereal bar, Alpen Protein bars are perfect for the increasingly on-the-move lifestyles of consumers."
Trend Themes
1. Protein-rich Foods - Opportunity to create innovative protein-rich snack options for health-conscious consumers.
2. Low-calorie Snacks - Potential to develop low-calorie snack alternatives that still provide substantial protein content.
3. Convenient On-the-go Products - Disruptive innovation opportunity to develop protein-packed snack options that cater to busy, on-the-move lifestyles.
Industry Implications
1. Food & Beverage - Innovative food and beverage companies can explore the protein-rich snack market and develop new products.
2. Health & Wellness - Opportunity for health and wellness companies to offer protein-rich snacks as part of a balanced diet.
3. Convenience Stores - Convenience store operators can capitalize on the demand for protein-packed snack options by offering a variety of convenient choices.
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