Protein-rich foods have become an essential part of many consumer lifestyles, so the new Alpen Protein Bars have been introduced as a first for the brand to help offer a different way to stay fueled between meals. The bars contain 19 grams of protein per 100 gram serving and also maintain a caloric content that is less than 130 calories each, while also featuring a high fiber level to boot. The low-cost bars are priced at just 69p each or in packs of five for £2.39 and can be purchase from convenience stores to increase accessibility for consumers.
Speaking on the new Alpen Protein Bars, Alpen Marketing Manger at Weetabix Helena Blincow said, "Alpen’s new range of protein bars have mass market appeal, both chocolate and berries & yoghurt continue to prove popular flavours in research with our consumers. We believe our new launch can further increase the penetration of protein products for retailers, adding value to the category. With 100% more protein than the average cereal bar, Alpen Protein bars are perfect for the increasingly on-the-move lifestyles of consumers."