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High-Protein Crisp Bars

think!'s New Bars Have a Cake-Like Layer and a Crackly Texture

— June 3, 2021 — Lifestyle
think!'s new High Protein Crisp Bars are available in Chocolate and Lemon Crisp flavors that share 15 grams of protein, just two grams of protein and 150 calories or less. The gluten-free bars are full of texture, as they're described as having a soft, cake-like layer that sits on top of a crispy core.

The texture-rich High Protein Crisp Bars were created as a multipurpose nutritional workout accompaniment and a meal replacement when paired with a piece of fruit or a protein-packed snack.

The snack bars have the potential to pair well with a variety of activities and the brand's Stand for Strong campaign reminds us that there is more than one type of strength that can be celebrated.
Trend Themes
1. High-protein Snacks - Creating snacks that are both high in protein and texture-rich provides an opportunity to cater to health-conscious consumers looking for a convenient snack that can keep them fueled throughout the day.
2. Gluten-free Products - As more consumers choose to follow a gluten-free diet, creating products that cater to this market could prove to be a lucrative opportunity for businesses.
3. Multipurpose Nutrition - Developing products that can serve as both a workout accompaniment and a meal replacement offers an opportunity to tap into the growing demand for convenient and versatile nutrition options.
Industry Implications
1. Snack Food Industry - Incorporating high-protein, gluten-free, and multipurpose nutrition trends into snack products is an opportunity for businesses in this industry to meet the changing demands of consumers.
2. Fitness Industry - As high-protein snacks become more popular among health-conscious consumers, businesses in the fitness industry have an opportunity to incorporate them into workout routines and offer them as a healthy alternative to traditional snacks.
3. Grocery Industry - As more consumers seek out gluten-free and high-protein options, businesses within the grocery industry have an opportunity to offer a wider range of products that cater to these dietary needs.
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