The Fibre One Protein bars are a new offering from General Mills UK that will offer consumers with a balanced snack option when looking to stave off hunger between meals while going about their daily routine.
The snack bars come in two flavor options including Caramel and Cookies & Cream, which both have just 90 calories each along with 10 grams of protein and just one gram of sugar. The bars are also rich in fiber to make them a balanced snack option to choose as a pick-me-up after a workout or between meals.
Marketing Manager of Snacking at General Mills Adrienne Burke spoke on the new Fibre One Protein bars saying, "Our research found 71% of Fibre One consumers are interested in protein, but are wary of the high sugar and calorie content of protein bars currently on the market. Our new range is the ideal alternative – the bars are low in sugar and calories but taste great and give the perfect protein boost, especially for the pre-and post-gym occasion. Our consumers can finally have the best of both worlds.”