The Nature Valley Protein Soft Bakes are a new upcoming product from the brand in the UK that will offer consumers with a tasty way to stave off hunger between meals and maintain fast-paced lifestyles. The bars are set to launch in January 2021, and will come in two flavor options including Blueberry & Almond and Oats & Honey which will be available in both single and four-packs. Each bar contains 21.4 grams of protein, which positions them as a satisfying option to enjoy as an alternative breakfast or a snack.
Marketing Manager for Snacking at General Mills Adrienne Burke spoke on the new Nature Valley Protein Soft Bakes saying, "Our new Nature Valley Protein Soft Bakes are the perfect, easy breakfast with an added boost of protein to help shoppers start strong. We know 25% of UK consumers eat cereal bars for morning fuel and are looking for ways to increase their protein intake in the morning too. By offering a breakfast biscuit with high protein content that also delivers on taste, we’re meeting this demand head-on.”
Why This Trend Is Growing
- High-protein Snack Bars
- Opportunity for creating nutritious and satisfying snack bars with high protein content.
- Convenient Breakfast Alternatives
- Market gap for quick and protein-rich breakfast options that cater to busy lifestyles.
- Indulgent Healthy Snacks
- Demand for flavorful, indulgent snacks that also offer nutritional benefits.
Industries Being Reshaped
- Snack Food
- Innovation opportunity to develop new and improved snack bars to meet the growing demand for convenient and healthy snacks.
- Health and Wellness
- Opportunity to market high-protein snack bars as a nutritious and on-the-go breakfast option.
- Food and Beverage
- Potential to create unique and tasty snack bars that combine indulgence with health benefits.
