Soft-Baked Protein Snack Bars

The Nature Valley Protein Soft Bakes are a new upcoming product from the brand in the UK that will offer consumers with a tasty way to stave off hunger between meals and maintain fast-paced lifestyles. The bars are set to launch in January 2021, and will come in two flavor options including Blueberry & Almond and Oats & Honey which will be available in both single and four-packs. Each bar contains 21.4 grams of protein, which positions them as a satisfying option to enjoy as an alternative breakfast or a snack.

Marketing Manager for Snacking at General Mills Adrienne Burke spoke on the new Nature Valley Protein Soft Bakes saying, "Our new Nature Valley Protein Soft Bakes are the perfect, easy breakfast with an added boost of protein to help shoppers start strong. We know 25% of UK consumers eat cereal bars for morning fuel and are looking for ways to increase their protein intake in the morning too. By offering a breakfast biscuit with high protein content that also delivers on taste, we’re meeting this demand head-on.”