The Alpen Light cereal bars have been updated by the brand in the UK in a bid to help make them more applicable for health-conscious consumers to choose. The bars have been unveiled in the new White Chocolate, Raspberry & Shortcake flavor, which comes in at just 67 calories per 95 gram bar without skimping on flavor. This positions the high-fiber snack as being a flavorful option to choose as a snack or even as an alternative dessert to enjoy in the evening.
The new Alpen Light cereal bars flavor was explained further by Brand Manager Nanda Desai who said, "We make sure we keep the Alpen Light range current and continue to deliver on the lead flavor trends in a low-calorie format. Our last two pieces of new product development, Salted Caramel and Jaffa Cake, are now our best-selling products. Our aim is to bring new tastes and excitement to the range, ensuring the offering is relevant to consumers and retailer’s needs. Choice and variety are the key drivers of growth in this category. To keep driving performance forward, it is important that retailers rotate flavors and create diversity in their range. Alpen Light White Chocolate, Raspberry, and Shortcake gives them that option.”