Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,377 inspiring examples.
Trend Reports
Discover why 1,275 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,919 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,275 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,919 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,377 cutting edge ideas.

Consumer-Driven Snack Bar Flavors

The Alpen Light Cereal Bars Have Been Updated with a New Flavor

— December 1, 2020 — Marketing
The Alpen Light cereal bars have been updated by the brand in the UK in a bid to help make them more applicable for health-conscious consumers to choose. The bars have been unveiled in the new White Chocolate, Raspberry & Shortcake flavor, which comes in at just 67 calories per 95 gram bar without skimping on flavor. This positions the high-fiber snack as being a flavorful option to choose as a snack or even as an alternative dessert to enjoy in the evening.

The new Alpen Light cereal bars flavor was explained further by Brand Manager Nanda Desai who said, "We make sure we keep the Alpen Light range current and continue to deliver on the lead flavor trends in a low-calorie format. Our last two pieces of new product development, Salted Caramel and Jaffa Cake, are now our best-selling products. Our aim is to bring new tastes and excitement to the range, ensuring the offering is relevant to consumers and retailer’s needs. Choice and variety are the key drivers of growth in this category. To keep driving performance forward, it is important that retailers rotate flavors and create diversity in their range. Alpen Light White Chocolate, Raspberry, and Shortcake gives them that option.”
Trend Themes
1. High-fiber Snack Bars - Opportunity to develop and market snack bars that are high in fiber to meet the growing demand for healthier snacking options.
2. Low-calorie Flavors - Opportunity to create low-calorie flavors in food products to cater to health-conscious consumers who still want flavorful options.
3. Rotating Flavor Variety - Opportunity for retailers to drive growth in the snack bar category by constantly introducing new and diverse flavors to their range.
Industry Implications
1. Snack Bar Industry - Opportunity for snack bar companies to innovate by creating new flavors that cater to health-conscious consumers and offer nutritional benefits.
2. Food Manufacturing Industry - Opportunity for food manufacturers to develop and produce low-calorie food products that are still flavorful.
3. Retail Industry - Opportunity for retailers to increase sales and engage consumers by regularly rotating and diversifying their snack bar offerings.
2.9
Score
Popularity
Activity
Freshness