Healthy cereals often aren't as appealing to some consumers when it comes to flavor, so brands are taking note by creating new versions to help incite interest like with the new Alpen Chocolate variety. Set to launch in January 2020, the cereal features a more indulgent profile compared to its original flavor and helps to make the healthy breakfast food more of a treat. The cereal features rolled oats and toasted wheat flakes that have been paired with roasted almonds, hazelnuts, raisins and chocolate curls, which makes it a sweet treat that can be enjoyed at breakfast or even a snack throughout the day.
Marketing Manager at Alpen (Wheetabix Food Company) Helena Blincow spoke on the new cereal saying, "With Alpen Chocolate we’ve managed to create a delicious, satisfying taste whilst maintaining our important healthy brand values. As the only chocolate muesli sku in market, its sure to be a popular choice.”