New Age Barbecues

Alistair Messom's Barbecue Concept Allows for Stylish Cooking

Alistair Messom's barbecue is quite the stylish looking grill. The barbecue concept comes equipped with a wooden side table and a stainless steel design that looks sleek and modern.

Alistair Messom's barbecue is styled in a loop which makes it an interesting conversation piece as well as a functional stylish barbecue. The idea was to come up with a barbecue that meets all the users' requirements, stemming from efficiency and ability to look and functions. Messom's barbecue concept is a pretty way to stylize your backyard.

Stylish Grilling
There is a disruptive innovation opportunity to create more aesthetically pleasing barbecue designs that function efficiently.
Multi-functional Barbecues
There is a disruptive innovation opportunity to develop barbecues that meet not only the traditional grilling needs but also incorporate additional features.
Sustainable Grilling
There is a disruptive innovation opportunity to create grilling options that are environmentally sustainable.

Who This Affects Most

Outdoor Home Improvement
The industry can take advantage of the interest in stylish barbecues by incorporating similar designs into other outdoor home improvement products like patio furniture.
Kitchen Appliances
Kitchen appliance brands can explore incorporating multi-functional barbecues into their line of products.
Eco-friendly Products
Sustainable grilling options may appeal to eco-conscious consumers, providing an opportunity for businesses in the eco-friendly products industry to create more options.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 38%
Activity 43%
Freshness 8%