The Alex Gross 'Product Placement' collection puts a surreal lens to the cultural atmosphere of consumerist America. Gross' paintings serve to demonize the effects of such branding as Fendi, Dior, RVCA and Volcom. He puts strong social statements about consumerism in conjunction with love and morality. The theme of the paintings and mixed media works sparks viewers' critical thought and encourages skepticism of social standards.
The LA-based artist created 19 new oil works for the Product Placement collection, incorporating typographic elements. The script varies from Arabic, Chinese, Japanese, Hebrew and English. The use of universal languages pushes the topic of globalization into the mix of social statements. The surrealist style applied to such mundane daily objects, such as smartphones and laundry detergent, sparks thought among viewers.