In a marketing strategy to attempt to demonstrate and publicize the complex system of the intermodal process, transport companies General Electric Transportation and CSX Corporation have enlisted the help of British musician Reuben Wu of a UK rock band called Ladytron in creating a video using train and air sounds called 'Over 2 Million Containers, 2,000 Routes.'
The intermodal process is an intricate and highly efficient transport system that connects rail, truck, and ocean freight. The astounding video manages to capture the complex and intricate process by combining music and imagery to illustrate GE company's commitment in executing "one of the most efficient freight transportation networks in the world."
In terms of how Wu got his inspiration for the music, he "aimed to create an audio library of sounds that resulted from every machine or process." The music was created from a variety of different equipment found in the terminal.
The result is a wonderfully produced audio that takes inspiration from different structures and elements of the transportation terminal.
Intermodal-Inspired Music Videos
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