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Contrasting Tonal Sneakers

The New Air Max Plus Greedy Shoe Boasts Hot and Cold Tonal Finishes

— November 19, 2018 — Fashion
The new Air Max Plus Greedy sneaker design brings two signature tonal options of the model onto one single design -- the colors are split down the middle equally. The two colorways are the label's iconic 'Sunset' and 'Hyperblue' that come together through stitching and heat taping directly down the middle of the silhouette, split by the lacing system that is complete in black to contrast against the colorful hues.

The special merging colorway sees asymmetric TPU wave caging and an additional square design over the uppers to add more details. The medial side, lateral side and the midsoles are also complete in bright blue and orange gradient colors to round out the entire piece. The Air Max Plus Greedy sneakers are set to drop on December 8th online at Nike and at select retail locations.
Trend Themes
1. Dual-tonal Designs - The Air Max Plus Greedy sneaker demonstrates the trend of combining two tonal options in one design, creating a visually striking contrast.
2. Asymmetric Detailing - The inclusion of asymmetric TPU wave caging and a square design over the uppers showcases the trend of incorporating unique and unconventional elements for added visual interest.
3. Gradient Colorways - The bright blue and orange gradient colors on the medial side, lateral side, and midsoles highlight the trend of using gradient effects to add depth and dimension to footwear.
Industry Implications
1. Footwear - The Air Max Plus Greedy sneaker design presents an opportunity for footwear brands to explore and experiment with dual-tonal designs as a way to create visually striking and unique products.
2. Fashion Retail - The inclusion of asymmetric detailing in the Air Max Plus Greedy shoe opens up opportunities for fashion retailers to offer customers products that feature unconventional and eye-catching design elements.
3. Sportswear - The use of gradient colorways in the Air Max Plus Greedy sneakers presents a disruptive innovation opportunity for sportswear brands to incorporate dynamic and visually appealing color schemes in their products.
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