To celebrate the arrival of summer, sportswear giant Nike has announced the launch of a variety of new lightweight, brightly colored sneaker silhouettes, a standout of which is the Nike Air Max Pre-Day.
The Nike Air Max Pre-Day features a deconstructed aesthetic while maintaining the original model's sporty look. In addition, the new sneaker features a notably eye-catching colorway that combines unique hues such as Mint Foam, Sail White, and Madder Root. These one-of-a-kind colors are combined through rigid paneling, which is offset by a Black Swoosh and speckled outsoles.
What's more, 13% of the sneaker is made from 'Nike Grind,' the brand's signature sustainable material that is comprised of old manufacturing scraps and leftover pieces from thrown-away sneakers.
Image Credit: Nike
Key Themes Behind This Trend
- Sustainable Sneaker Materials
- Sportswear companies can disrupt the market by investing in and promoting sneakers made from sustainable materials.
- Deconstructed Aesthetics
- Creating sneaker designs that blend classic designs with deconstructed elements can catch the attention of consumers who prioritize unique shoe designs.
- Eye-catching Colorways
- Sneaker companies can tap into the summer market by releasing brightly colored silhouettes that stand out on the street.
Where This Applies
- Sportswear
- Sportswear brands can take advantage of the trend towards sustainability by using sustainable materials like Nike Grind to produce more eco-friendly products.
- Fashion
- Fashion companies that focus on unique designs can benefit from creating deconstructed sneaker silhouettes that deviate from traditional designs and appeal to a wider consumer base.
- Environmentally-friendly Manufacturing
- Companies that specialize in environmentally-friendly manufacturing processes can potentially partner with sportswear brands to produce more sustainable products while simultaneously reducing waste.
