Nike introduces a new pink and yellow gradient iteration of its iconic Air Max Plus silhouette, transforming the shoe to look like a dreamy sunset. The sneaker uses a fabric upper for added functionality, while a synthetic leather design wraps around the sneaker. The semi-translucent mudguard strips cushion the foot for added protection, and black plastic waves creep into the uppers. The Swooshes are redone in an orange shade at the medials, and the black leather tongues are finished with Nike Air branding.
The sneakers rest atop gradient plastic arches, while a white mold and a yellow interior Air bed finish off the colorway. Consumers can expect this colorway to launch on Nike and select retailers in the later half of 2022.
Image Credit: Nike
What's Driving This Trend
- Gradient Colorway Shoes
- Gradient colorways are a popular trend that footwear companies can capitalize on by creating new and unique color combinations.
- Synthetic Materials
- Using more synthetic materials for footwear can enhance functionality and durability while also being environmentally friendly.
- Translucent Elements
- Sneakers with translucent elements as a design feature are a growing trend that can add a unique touch of style and functionality.
Who This Affects Most
- Footwear
- Footwear companies can experiment with new and unique color combinations using gradient colorways on their products.
- Materials Science
- Using more synthetic materials can not only enhance footwear functionality but can also contribute to environmentally friendly solutions in the materials industry.
- Design
- Sneaker designers can incorporate translucent elements into their products to offer a unique design feature that is both stylish and functional.
