Many of us have accepted movie previews as a routine introduction to a cinematic experience, but a woman in Xian, China is taking serious legal action arguing that the ads have wasted her time.
Chen Xiaomei is suing the Polybona International Cinema and the Huayi Brothers Media Corporation and asking for a refund for her ticket and additional compensation for emotional damages, amounting to 36 yuan. Asking that preview times to be listed on the cinema's website, all of which would preferably be less than ten minutes long, Chen Xiaomei may change the way cinematic trailers are shown forever if these requests are complied to.
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What's Driving This Trend
- Short Cinematic Ads
- Companies can capitalize on the desire for shorter ads and create disruptive innovation opportunities by rethinking the way cinemas show trailers.
- Online Preview Listings
- Creating a centralized online listing of preview times can offer disruptive innovation opportunities to companies looking to enhance the customer experience.
- Customized Preview Selections
- Offering personalized preview selections can create disruptive innovation opportunities for companies to enhance the customer experience without taking up too much time.
Who This Affects Most
- Movie Theaters
- Movie theaters can capitalize on the trend of shorter cinematic ads by rethinking their advertising strategy.
- Online Ticketing Platforms
- Online ticketing platforms can offer a disruptive innovation opportunity by creating a centralized platform where preview times can be listed and customers can personalize preview selections.
- Advertising Agencies
- Advertising agencies can offer disruptive innovation opportunities by rethinking the way cinematic trailers are produced and incorporating shorter ads into their strategy.
