adidas 'The Game is the Game' Campaign Involves Top Tennis Champs

 - Jan 19, 2012
References: adidas & psfk
Top tennis stars Jo-Wilfried Tsonga, Caroline Wozniacki, Gilles Simon and Ana Ivanovic have come together in a Melbourne back alley to play a game of 'stické tennis' as part of the adidas 'The Game is the Game' campaign.

The adidas 'The Game is the Game' campaign's first challenge of 2012 revolves around the 2012 Australian Open in Melbourne, says PSFK. Adidas closed off a graffiti-covered street alley to allow the tennis champs to play a game of 'stické tennis,' which is a 19th-century British sport similar to tennis that is played in an enclosed court. Caroline Wozniacki described the day as "so much fun." She went on to add, "Playing off the walls was tough at first, but once we got the hang of it we all had a great time."

Adidas also had graffiti artists, break dancers and DJs come out for the event. Watch the video to see everyone in action.