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The Adidas Campaign Cleverly Targets Chelsea Football Fans

Not many people would buy something without either trying it on or seeing it in person, but the people behind the new Adidas campaign called, ‘It’s Blue, What Else Matters' think otherwise.

In Adidas' new campaign, it encourages fans of the Chelsea football team to buy its upcoming 2013/14 Chelsea home kit without even seeing it. The video showcases Juan Mata, David Luiz, Gary Cahill and captain John Terry all being bathed in blue paint, giving them this Avataresque look.

Fans can only speculate about the design concept of the shirt, but it's a safe bet to assume that the color blue will be a prominent color scheme of the design. Football fans will go to extreme measures to showcase their absolute devotion for their home teams. The mysterious factor of Adidas' product is sure get fans of the Chelsea team excited.