Arsenal Football Club and adidas have unveiled their new jersey for the 2022/2023 Premier League season, showcasing a black, gray, and bronze away kit. The jersey boasts a carbon base and a new away strip for The Gunners in addition to adidas’ Three Stripe design in grey. The canon badge and kit sponsoring also adopt a unique bronze tone that pays homage to the Arsenal fanbase in the United States and worldwide.
The campaign taps iconic figures like Aston Mack, founder of Orlando Freedom Fighters, and Arsenal midfielder Emile Smith Rowe.
Mack famously sported an Arsenal jersey during the Black Lives Matter demonstration, saying: “As a proud Orlando Gooner, to me, the Arsenal jersey means strength, solidarity, and pride. When I wear the jersey, it takes me to another world. I feel protected, I feel connected, I feel part of a bigger community. I’m proud of Arsenal for presenting what our jersey means to people like me. It’s more than a jersey, it’s a representation of home and family, no matter where we’re from or where we live.”
Image Credit: Arsenal
What's Driving This Trend
- Co-branded Sports Merchandise
- Collaborations between sports teams and brands to create unique and meaningful merchandise that resonates with fans.
- Incorporation of Social Justice Into Sports Apparel
- The integration of social justice messages and themes into sports apparel to promote awareness and activism among fans.
- Localization of Sports Apparel
- Designing sports apparel that caters to local fan bases, paying homage to specific cultures and communities.
Who This Affects Most
- Sports Merchandising
- Opportunity to collaborate with sports teams to create meaningful and unique merchandise that stands out in the market.
- Sports Apparel
- Opportunity to incorporate social justice and local themes into sports apparel, attracting and resonating with fans who share those values and beliefs.
- Marketing and Advertising
- Opportunity to market and advertise co-branded sports merchandise and apparel, highlighting the unique features that make them stand out and resonate with consumers.
