Manchester City works in collaboration with PUMA on a new kit designed for the 2023/24 season. It honors the city and the people who reside there. The design is inspired by the towering mills and industrial energy of the city, which can be seen in the all-over tonal graphic print. Overall, it also channels a retro look with archival weave patterns. The base foundation is white and uses accent colors on top to honor the city's rich heritage.
Serena Gosling, the Director of Integrated Fan Experience and Retail & Licensing of Manchester City speaks about the new kit, stating “We’re delighted to reveal our 2023/24 away kit today, completing our offering of kits for the new season. Both our home kit celebrating 20 years of the Etihad Stadium, which launched in May, and our electrifying third kit, which launched last month in Tokyo, as part of our preseason tour of Asia, have been hugely popular, breaking club sales records again.”
Image Credit: Manchester City, <a rel='nofollow' href='https://hypebeast.com/uk/2023/8/paolina-russo-spring-2024-runway-show-copenhagen-fashion-week'>hypebeast</a>, <a rel='nofollow' href='https://www.mancity.com/'>mancity</a>
What Makes This Trend Stand Out
- Collaborative Sporty Football Kits
- The collaboration between Manchester City and PUMA on a new football kit design for the 2023/24 season opens up opportunities for unique collaborations in the sportswear industry.
- Industrial-inspired Graphic Prints
- The industrial-inspired graphic prints on Manchester City's new kit present opportunities for innovative design collaborations in the fashion industry.
- Honoring Heritage Through Accent Colors
- The use of accent colors to honor Manchester City's rich heritage in their new kit provides opportunities for incorporating historical elements into modern design in the apparel industry.
Sectors Adopting This
- Sportswear Industry
- The collaboration between Manchester City and PUMA on a new football kit design for the 2023/24 season opens up opportunities for unique collaborations in the sportswear industry.
- Fashion Industry
- The industrial-inspired graphic prints on Manchester City's new kit present opportunities for innovative design collaborations in the fashion industry.
- Apparel Industry
- The use of accent colors to honor Manchester City's rich heritage in their new kit provides opportunities for incorporating historical elements into modern design in the apparel industry.
