adidas Originals introduces a new Ozelia colorway design that is launching in celebration of the Bayern Munich football club. The shoes have a stealthy tonal finish as it is made from neoprene materials paneling throughout to create most of the base layer foundation.
This section is done in a Core Black and the toe tips add some tonal contrast with the Carbon hue. Bright red is then applied to nod to the German football team more so, making up the piping that wraps around the throat and continues down to the midsoles and the underlaying details that rest under the toe box section. Rounding out the shoes are the slightly chunky base that features the adiPrene cushioning for comfort.
Image Credit: adidas
What's Driving This Trend
- Football Club-themed Shoes
- Opportunities for brand collaborations with football clubs for sports-inspired fashion.
- Tonal Finish Shoes
- Innovative use of neoprene material for base layer foundation for tonal finish shoes.
- Chunky Comfortable Shoes
- Market for comfortable yet stylish chunky shoes for everyday wear.
Who This Affects Most
- Sports Apparel
- Opportunities for sports brands to expand into fashion and lifestyle apparel.
- Footwear
- Innovation of materials and design in the footwear industry for fashion and function.
- Fashion Retail
- Opportunities for fashion retailers to stock and market sports-inspired fashion collaborations.
