Marcey Hawk makes her abstract art pieces by literally pressing her paint-covered, God-given goods against her empty canvases.
The Californian artist already has Hugh Hefner as a client, with prices for her paintings going up to $500 a pop. She also has cheaper pieces up on Etsy http://www.etsy.com/shop/justmarcey for those with a “intimate, erotic, explorative and unique with a hint of whimsy” taste in art, for an average of $54 a piece.
Using her YouTube channel as her PR machine, the artist asks fans to subscribe to her channel then privately message her if they want to see videos of her making the art (naked).
No pun intended, but Hawk donates a portion of her profits in the fight for breast cancer to the Susan G Komen Foundation.
What Makes This Trend Stand Out
- Body-based Art
- Disruptive innovation opportunity: Explore new ways of creating art by using unconventional tools like the human body.
- Direct-to-consumer Art
- Disruptive innovation opportunity: Tap into the direct-to-consumer market through platforms like Etsy to reach a wider audience and offer affordable art options.
- Authenticity and Provocation
- Disruptive innovation opportunity: Embrace provocative and unconventional art forms to capture attention and differentiate from traditional art.
Sectors Adopting This
- Fine Art
- Disruptive innovation opportunity: Integrate non-traditional techniques and materials into the fine art industry.
- E-commerce
- Disruptive innovation opportunity: Develop new platforms and marketplaces for artists to sell their work directly to consumers.
- Non-profit and Social Activism
- Disruptive innovation opportunity: Collaborate with non-profit organizations to support social causes through creative art campaigns.
