Absolut Vodka is now introducing Absolut Juice as "the ripest, juiciest new spirit of the summer," as it combines the brand's vodka with real 5% juice from in-season fruits. These concoctions are being released in Apple and Strawberry flavors that are low in calories and free from artificial flavors.
The refreshing, fruity and versatile new products have the potential to be enjoyed in many ways, such as combining them with club soda or sparkling wine for an effervescent sipper, or even other fruit juices. While rosé is the summer drink of choice for many, Absolut Juice & Club Soda boasts 20% fewer calories than a glass of rosé.
To introduce its newest offering to consumers, Absolut is partnering with Lizz, who recently launched a single by the name of 'Juice.'