Alex Roman's 'Above Everything Else' is a Stunning Commercial
Meghan Young — November 20, 2010 — Tech
'Above Everything Else' is probably one of the most stunning, mind-blowing CGI shorts ever produced. Once a person watches it once, it's hard to fathom that it's not real -- not one bit of it.
Created by Alex Roman, 'Above Everything Else' is actually a commercial for Grupo Cosentino’s Silestone brand countertops. Who knew that such a mundane subject could produce a commercial of this caliber? Completely breathtaking, I suggest you take a moment to actually sit down and appreciate this work of art.
Created by Alex Roman, 'Above Everything Else' is actually a commercial for Grupo Cosentino’s Silestone brand countertops. Who knew that such a mundane subject could produce a commercial of this caliber? Completely breathtaking, I suggest you take a moment to actually sit down and appreciate this work of art.
Trend Themes
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Realistic CGI Commercials — Disruptive innovation opportunity: Develop CGI commercials that blur the line between reality and virtuality, capturing viewers' attention.
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Commercializing Mundane Subjects — Disruptive innovation opportunity: Find creative ways to advertise and commercialize everyday products that captivate audiences with their unique and unexpected approach.
Industry Implications
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Film Production — Disruptive innovation opportunity: Integrate CGI technology into film production, creating visually stunning and realistic scenes.
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