"I just took a DNA test, turns out I'm 100 percent that b*tch," is a popular song lyric that easily gets stuck in the head of any listener. The line is from songstress Lizzo's 'Truth Hurts' song and has landed the singer a partnership with Spotify to lets users find out percent of "b*tch" they are.
The quiz is only available to Spotify users and also gives consumers access to a special playlist curated by the Lizzo that includes iconic female empowerment songs from Missy Elliott, Lil' Kim, Eve, and Destiny's Child -- to name a few. The 10 questions range from "How best can one shoot their shot?" to "How do you feel about relationships?" and based on their answers, users receive a 100 percent.
The partnership between Lizzo and Spotify shows the marketing potential available for artists to reach their consumers in unique and humorous ways.