Blake Squires is a serial entrepreneur whose next venture involved focusing on people's overall well-being with his startup, MOVABLE. Based around the MOVband, which hit the market back in 2012 as a way to combat child obesity, MOVABLE incorporates the piece of wearable tech in a number of different industries. Inspired by his wife, an educator and aerobics instructor, MOVABLE is meant to target those that slip through the cracks of campaigns by Nike, Jawbone or Fitbit.
Many people are not inclined to lead more active lifestyles even if they know it is only in their benefit to do so. Spurred on by this knowledge, Squires founded MOVABLE to encourage group activity rather than individual. By tapping into this overlooked market, MOVABLE has found success in an organic way.
Key Themes Behind This Trend
- Group Fitness
- Disruptive innovation opportunity: Develop a platform that connects individuals in the same workplace who want to participate in group fitness activities.
- Wearable Technology
- Disruptive innovation opportunity: Create a wearable device specifically designed for tracking fitness activities in the workplace.
- Targeted Wellness Campaigns
- Disruptive innovation opportunity: Design wellness campaigns that cater to individuals who are not motivated by mainstream fitness brands.
Where This Applies
- Health and Wellness
- Disruptive innovation opportunity: Introduce workplace wellness programs that incorporate group fitness activities.
- Technology
- Disruptive innovation opportunity: Develop innovative wearable devices for the workplace fitness market.
- Marketing and Advertising
- Disruptive innovation opportunity: Create targeted wellness campaigns that effectively reach individuals who are not responsive to mainstream fitness brands.
