Lacoste Celebrated Its 85th Anniversary with Revived Styles
References: lacoste & highsnobiety
Fashion label Lacoste introduced a range of revived archival pieces in celebration of its 85th anniversary. The new range will be a part of the label's Spring/Summer 2018 selection and it features a variety of apparel and accessories. Overall, the 85th anniversary collection is comprised of 15 archival designs, eight of which are unisex polo shirts, three dresses, three bags and a pair of shoes. The polo shirts recall the styles that were popular during the time of the 40s and the 90s.
With this new collection, Lacoste is looking back at the past eight decades of its growth in fashion, dialing in on the creativity, graphic designs, fabric materials and silhouettes. The new celebratory range incorporates retro remembrance and infuses a sense of modernity with the use of color. The collection will be available in Lacoste store locations and online at the beginning of May this year.
With this new collection, Lacoste is looking back at the past eight decades of its growth in fashion, dialing in on the creativity, graphic designs, fabric materials and silhouettes. The new celebratory range incorporates retro remembrance and infuses a sense of modernity with the use of color. The collection will be available in Lacoste store locations and online at the beginning of May this year.
Trend Themes
1. Archival Fashion - The revival of archival fashion pieces presents an opportunity for brands to tap into nostalgia and cater to consumers seeking unique and vintage styles.
2. Commemorative Collections - Creating special collections to commemorate brand anniversaries allows companies to capitalize on their history, engage customers, and generate excitement.
3. Retro-inspired Designs - Infusing modernity into retro-inspired designs enables brands to appeal to both nostalgia seekers and fashion-forward individuals looking for a unique twist on classic styles.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage archival fashion and commemorative collections as a way to differentiate themselves in a crowded market and attract niche customers.
2. Apparel Manufacturing - Manufacturers of apparel can explore opportunities to collaborate with brands in creating revived archival pieces, tapping into the consumer demand for unique and nostalgic garments.
3. E-commerce - E-commerce platforms can capitalize on the trend of archival fashion by curating special collections and creating an online marketplace for vintage-inspired and commemorative fashion items.
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