A.P.C. and Lacoste are the latest duos to join forces, delivering a range of apparel designs that stem from a daily lifestyle inspiration. Talking about the capsule, A.P.C. founder and current creative director Jean Touitou tells HYPEBEAST that “It’s like musicians jamming, it’s like chefs cooking together, [...]It’s probably magic, Louise could understand our ideas without any struggle.”
The capsule itself blends both of the brands' design languages together in a seamless manner, featuring militaristic themes and sportswear sensibilities throughout. It also boasts a retro theme with a slight 90s influence seen throughout the silhouettes including the signature denim used to create the windbreaker. This same windbreaker also arrives in navy blue tonal nylon and a khaki gabardine.
Image Credit: A.P.C.
Key Themes Behind This Trend
- Daily Lifestyle Fashion
- Opportunity for apparel brands to collaborate and design casual wear with everyday comfort and functionality in mind.
- Militaristic-sportswear Fusion
- Opportunity to blend militaristic themes and sportswear sensibilities to create unique and practical designs for fashion brands.
- Retro Influences
- Opportunity for fashion brands to incorporate retro themes and 90s influences in their designs and capitalize on nostalgia.
Where This Applies
- Fashion and Apparel
- Fashion brands can explore opportunities to create capsule collections that blend different design languages and cater to a daily wear audience.
- Textile and Materials
- Opportunity for material suppliers to develop fabrics that are durable, practical, and comfortable for daily wear and militaristic-sportswear fusion designs.
- Retail and E-commerce
- Retailers can create a niche category that offers affordable and stylish daily wear apparel for consumers who seek comfort and functionality in their wardrobe choices.
