A.P.C. has partnered with Lacoste for a collaboration that celebrates the iconic crocodile logo. Lacoste got its name from brand founder and tennis star René Lacoste, famously known as ‘the crocodile’ on the court. The collaboration revives essential sportswear pieces with military accents, using neutral tones and denim fabric for the tennis-inspired collection. Standout pieces in the collection include the classic windbreaker, collared shirts, and A.P.C.’s signature denim. Cozy fleeces and joggers are reimagined with different iterations of the crocodile logo.
The collaboration also includes accessories such as sneakers and striped socks, totes, and an A.P.C. x Lacoste candle, which is inspired by the Parisian tennis courts in the Luxembourg Gardens. The new Lacoste collection debuts on Jun 8, 2022, via the Lacoste website.
Image Credit: A.P.C.
What Makes This Trend Stand Out
- Co-branded Collaborations
- The partnership of brands to develop unique, limited-edition products can create buzz and generate renewed consumer interest.
- Nostalgia-infused Collections
- Incorporating elements from previous decades, such as iconic logos and classic designs, can resonate with consumers who value nostalgic aesthetics.
- Athleisure Wear Evolution
- Continued innovation in athleisure wear, by merging fashion with functional sportswear, can build a market for comfortable yet stylish products.
Sectors Adopting This
- Fashion & Apparel
- Connecting elements from different areas of fashion, such as sportswear and streetwear, can create innovative and in-demand products for diverse consumer tastes.
- Sports & Fitness
- Integrating fashion elements in sportswear and accessories can expand business within the sports industry by catering to fashion-conscious consumers.
- Lifestyle & Home Decor
- Collaborating with other industries to develop innovative, themed lifestyle and home decor products can attract new audiences and customer segments.
