Eddie Pettersson models 70s beachwear for this exclusive C-Heads editorial, shot by photography duo 'wissa.'
The 70s were a magical era, especially in terms of music and counter-cultural revolution. This editorial draws from that prolific time, but in a much more laid-back way. Pettersson takes the easygoing, free love mentality of the decade as she sprawls out on the beach in psychedelic swimwear and bug-eyed retro shades. Her cool style came courtesy of stylist Chloe Chippendale from Stoned Immaculate Vintage, but her lackadaisical attitude is all her own.
The editorial harkens back to a time when "Vacationers made sure to capture their LA holiday all on Super 8 film and spend their days sun bathing in the sand."
Why This Trend Is Growing
- Retro Fashion
- Disruptive innovation opportunities lie in reviving and reimagining iconic fashion trends from the past.
- Nostalgia Marketing
- Opportunities for disruptive innovation exist in leveraging the power of nostalgia to create impactful marketing campaigns.
- Vintage Photography
- Disruptive innovation can be found in modernizing and adapting vintage photography techniques to create unique visual experiences.
Industries Being Reshaped
- Fashion and Apparel
- Disruptive innovation can be explored in the fashion and apparel industry by incorporating retro styles and designs into contemporary collections.
- Advertising and Marketing
- Opportunities for disruptive innovation exist in the advertising and marketing industry by tapping into nostalgia and creating campaigns that resonate with consumers.
- Photography and Visual Arts
- Disruptive innovation opportunities arise in the photography and visual arts industry by blending vintage aesthetics with modern technology to create unique visual experiences.
