The Starbucks 2020 Mooncakes collection is named named 'Full Moon, Full Circle' and boasts three festive gift box options that are adorned with lantern, full moon, fan and mermaid imagery along with fabric-inspired detailing. Each box is also made from eco-friendly materials with flavor options including "black pepper-flavored bacon, cheese white truffle, sea salt espresso coffee, jujube with mixed nuts, osmanthus cranberry, and light lime cheese and lava custard."
Available at Starbucks China locations, these mooncakes celebrate the 2020 Mid-Autumn Festival taking place this coming October 1st. "Mooncakes, an indispensable treat for the Mid-Autumn in China, have always been a focus of competition for mooncake bakers to win customers through innovative flavors and exquisite packaging," inspiring the international coffee chain to launch their very own version of the cultural treat.
Image Credit: Starbucks
What's Driving This Trend
- Innovative Flavors
- There is an opportunity to create unique and unexpected flavors for traditional treats like mooncakes.
- Sustainable Packaging
- Eco-friendly materials and thoughtful packaging designs can attract customers and differentiate brands in the market.
- Cultural Fusion
- Brands can explore incorporating elements from different cultures into their products to create unique and appealing offerings.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can experiment with new flavors and packaging concepts to cater to changing consumer preferences and stand out in the market.
- Packaging
- Innovations in sustainable and visually appealing packaging materials and designs can create disruptive opportunities within the packaging industry.
- Hospitality and Tourism
- Hotels and resorts can incorporate cultural traditions, such as offering specialty treats like mooncakes, to enhance guest experiences and attract customers.
