If you can pry your eyes away from the nearly nude women in this controversial 2014 calendar series, you’ll notice the products that they’re draped over — coffins. This isn’t the first time Lindner, the Polish company that sells these coffins has used this approach. In fact, this is just another of Lindner’s annual calendars.
As it does each year, Lindner’s 2014 calendar brings a shocking mix of sex and death that continues to stir up controversy each year. Lindner describes that in its fifth annual calendar, it expresses the “perfect harmony between Lindner coffins and natural wood, blue sea, red flowers, green fields and beauty of the female body.”
All sales from the $50 calendars will go to charity, leaving Lindner with a ton of buzz about its coffins and shocking approach to advertising.
Key Themes Behind This Trend
- Controversial Advertising
- Disruptive innovation opportunity: Explore unique and provocative advertising methods to generate buzz and brand awareness.
- Charitable Marketing
- Disruptive innovation opportunity: Incorporate philanthropy into marketing strategies to create a positive brand image and attract socially-conscious consumers.
- Combining Taboo Subjects
- Disruptive innovation opportunity: Merge two controversial topics to create a bold and attention-grabbing campaign that sparks conversation.
Where This Applies
- Funeral Services
- Disruptive innovation opportunity: Modernize the funeral industry by introducing unconventional and personalized offerings.
- Publishing
- Disruptive innovation opportunity: Foster creativity in publishing by pushing boundaries and challenging societal norms in content creation.
- Non-profit Organizations
- Disruptive innovation opportunity: Leverage controversial or unconventional methods to attract attention and increase donations for charitable causes.
