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Doodled Tequila Bottles

Shantell Martin is a Collaborator on The Essential 1800 Artists Series

— May 22, 2018 — Lifestyle
People with highly refined palates might be able to discern the difference between high end spirits, but for the rest of us, The Essential 1800 Artists Series is an easy way to recognize quality. The project places renowned contemporary artists' works on the classic 1800 Tequila bottle, adding even more high brow creativity to the top shelf tequila.

The latest artist to be included in The Essential 1800 Artists Series is Shantell Martin. Martin is best known for her black and white line doodles. They're at times reminiscent of artists like Keith Haring and Jean-Michel Basquiat, which makes them a powerful image to include on the stately shape of the 1800 bottle.

Several of Martin's pieces will be printed on the tequila bottles, including rough outlines of faces and images with text as well.
Trend Themes
1. Artistic Spirit Bottles - Disruptive innovation opportunity: Collaborate with renowned contemporary artists to design unique bottle labels, appealing to consumers looking for a visually appealing and high-quality spirit experience.
2. Creative Brand Partnerships - Disruptive innovation opportunity: Form partnerships with artists, designers, and creative minds to create unique product collaborations that generate buzz and attract new customers.
3. Personalized Packaging - Disruptive innovation opportunity: Offer customizable bottle labels, allowing consumers to personalize their spirits and create a unique and memorable gift or keepsake.
Industry Implications
1. Alcohol - Disruptive innovation opportunity: Introduce innovative and visually captivating packaging designs in the alcohol industry to stand out in a crowded market and appeal to younger consumers.
2. Art - Disruptive innovation opportunity: Explore opportunities for artists to collaborate with brands and create limited edition products, merging art and consumer goods to reach a wider audience.
3. Design - Disruptive innovation opportunity: Utilize design expertise to create aesthetically pleasing packaging solutions that enhance the overall consumer experience and differentiate products from competitors.
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