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From Surfer PSAs to Heat-Generating Wetsuits

 - Jun 21, 2009
Summer is here, and that means surfing is in season. It's the time where die-hard surfers will call in sick to work when there are great breaks at their local beach, the months where surf shops will earn the sales that will sustain them through the chilly season.

These surfing innovations celebrate this original watersport in all its forms. From personalized surfboards to futuristic wetsuits that actually generate heat, there's plenty for both traditionalists and tech-savvy surfers below.