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$40 Million Surfer Wave Machine to Launch in London

 - Jan 13, 2008
References: sport.guardian & elitechoice.org
Sure to be a star attraction among rich kahunas, this $40 million wave machine provides six-foot bulges more Maui than millpond.

The Guardian notes, "From 2011, the world's first outdoor artificial surfing machine will try to rival the Atlantic breakers of Devon and Cornwall using cleaned river water. The plan is to persuade surfers to take to their boards in Tower Hamlets rather than make the long drive to the West Country, where the surf is sometimes more millpond than Maui."

Set to open in London sometime in 2011, water sports enthusiasts will be charged a fee of $60-an-hour to urban surf.