I'm loving this series of adverts from leading Australian-based surf label, Insight.
The brief was that the photographs had come aim to encompass all that is surf, skate, street, art, music, fashion, and popular culture. The images featured here were taken from two of Insight's latest surf campaigns called â€œGood Morning Plutoâ€ and â€œDopamineâ€.
The photographer on the project was Dustin Humphrey.
Here are some more underwater photoshoots:
Implications - With so many technologically advanced products coming out each day, the desire to be closer to nature emerges as well. Consumers are looking for products that bring an organic element to their lives. Companies could add natural aspects into their items to appeal to customers who want to be more integrated with the Earth.