At least a thousand people turned out to see the annual Loews Coronado Bay Resort Surf Dog Competition that raises money for the resort's Good Neighbor Partners, including Modest Needs and PAWS of Coronado. Prizes were awarded in the Solo Surf Dog and Team categories.
Implications - Anything that involves pets in a safe and fun-filled way is going to be widely accepted by society as a whole. Amusing events like this are a great way for companies to reach audiences while also promoting fun and positivity. An advertiser looking for the next clever viral sensation might want to look into developing high-profile events that include adorable animals as it is definitely a strategy that resonates with a great number of people.