These strange cosmetic concepts have altered the way brands like MAC Cosmetics, Lancome and Clinic interpret the makeup industry. While the traditional deep red lip rouge has yet to go out of style, new and overtly eccentric concoctions have caught the attention of women throughout the world.
Weight loss lip gloss and lavish mink eyelashes have hit the display windows of retail stores like Sephora. These unusual approaches bring fresh approaches to the aesthetic table, and those in search of memorable looks have heralded these very approaches. Groundbreaking concepts such as vegetable-infused creams have offered a bit of something for everyone, inclusive of the dedicated vegan. By appealing to a slew of new audiences, these products have become marketable ventures.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
