There is something so mesmerizing about the wall of color chips in the local paint shop or Home Depot that I’m not surprised people have been inspired to apply them to other industries, such as this Pantone Makeup line.
Created by Brazil-based industrial designer Renata Veiga, the Pantone Makeup line, I see how she came to conceive of this idea. I’m just wondering if it’ll be available in time for Christmas!
Key Themes Behind This Trend
- Color Chip Beauty
- Beauty brands can take inspiration from the use of color chips to create their cosmetics products, and provide customers with an array of shades for different skin tones and preferences.
- Customizable Makeup
- The use of color chips in makeup also presents an opportunity for brands to offer customizable cosmetics, where customers can mix and match shades to create their own unique looks.
- Color Psychology in Cosmetics
- The trend towards using color chips in cosmetics also presents an opportunity for brands to explore the role of color psychology in makeup, and market products with specific emotional associations to different shades.
Where This Applies
- Cosmetics
- Cosmetics companies can take inspiration from the Pantone Makeup line to create their own innovative color-based products.
- Design
- Designers can explore the use of color chips in other industries, such as fashion or interior design, to create unique and eye-catching products.
- Marketing
- The use of color psychology in cosmetics presents an opportunity for marketers to use emotional associations with different shades to appeal to consumers and create more effective advertising campaigns.
