Erno Laszio Hollywood Collection Influenced by Iconic Muses

 - Jan 24, 2012
References: jkr & brandingmagazine
Luxury beauty brand Erno Laszio is celebrating its 85th birthday with the launch of the Erno Laszio Hollywood Collection, a lineup of beauty products inspired by Tinseltown's most elegant icons and muses.

According to jkr, the design agency that created the new Erno Laszio Hollywood Collection packaging, this beauty brand has been one of the top beloved skincare brands of past Hollywood muses like Marilyn Monroe and Audrey Hepburn. In fact, Hepburn declared once, "I owe 50% of my beauty to my mother and the other 
50% to Erno Laszlo."

The Erno Laszio Hollywood Collection takes cues from Hollywood icons and features five custom-made skincare blends that were inspired by Katharine Hepburn, Greta Garbo, Ava Gardner, Marilyn Monroe and Grace Kelly. Packaging for the new collection is sleek and simple -- undeniably a representation of luxury and glam.

According to one of jkr's designers Adam Swan, "...The ambition was to evoke the glamour of 1940′s Hollywood, without using traditional clichés."