Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

KORRES Canada Explains Ingredients

 - Dec 12, 2011
References: vimeo & korrescanada
KORRES Canada, a groundbreaking cosmetics company, is gaining worldwide attention for its simple and eye-catching branding. The informative and design-conscious packaging combines modern design ideals with valuable information. This minimalist branding is visually stunning while informing buyers of the scientific facts associated with the product they are buying.

The company’s branding is clean and simple, with stores predominantly designed in monochromatic shades allowing for colorful packaging to serve as a focal point. KORRES Canada uses an organized and cataloged approach that take inspiration from a classic homeopathic pharmacy model.

Buyers know what they are purchasing and understand the contents of a cosmetic product. The company successfully blurs the boundaries between industry, science and beauty with a marketing strategy that showcases important information in a visually pleasing way. With stores all around the world, KORRES is changing how buyers look at cosmetics.