The Chicago Blackhawks brought home the Stanley Cup Championship last night with a big hurrah.
Check out this cluster of hockey-related innovations from eco ice smoothers to NHL player fashion branding and anti-hockey mom movements. In light of the Stanley Cup championships, there's something out there for everyone.
Implications - Sports and sporting events have served as way to unite the population for centuries. Competition is a natural part of human nature that is almost animalistic, serving as a form of entertainment that almost everyone can closely relate to. Watching opponents try to match one another's physical strength, strategic skill and competitive drive provides the average consumer with a thrill that is unparalleled.
SCORE
2.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 58%
Activity 6%
Freshness 8%
