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Athletes as Fashion Journalists

Sean Avery Interns at Vogue

— May 17, 2008 — Pop Culture
It's not just young women that dream of interning at fashion magazines -- Sean Avery, a forward for the New York Rangers, is said to be starting an internship at U.S. Vogue.

The 28-year-old NHL player reportedly starting his unpaid position this week. Considering he's used to a $1.9 million salary, this shows it's true passion that's the driving force behind the Vogue stint.

"I'll probably get a lot of shit for working at a fashion magazine," he says. "But the girls I've met from Vogue look pretty nice. We'll see who's laughing when I get to work with them."

The Pickering, ON native says fashion has always been his passion, and now he's committed to not letting anything get in the way of his pursuit to live his dream.

"He is ridiculously obsessed with fashion," Avery's publicist, Nicole Chabot, said in April. "He loves it more than anything in the world. It's something he has always wanted to do."

Since the dawn of the lifestyle magazines, millions of people have dreamed of working for a fashion magazine like Harper's Bazaar, Elle or InStyle, with Vogue always nestled comfortably near the top.

It started with Carrie Bradshaw on Sex and the City as a lifestyle columnist. Then once the fashion angle hit harder, the obsession proven to grow as more books about the fashion magazine industry surfaced, most notably The Devil Wears Prada, which also became a smashing Hollywood success. Then there were TV shows like Ugly Betty and reality shows like Miss Seventeen and The Hills. Even before that though were movies like How To Lose A Guy In Ten Days, and comedies like Just Shoot Me.

Also, in January it was rumored by buzzsugar that Tyra Banks was starting a TV show about assistant fashion editors in the making.

So, the obsession with working, nay slaving away, to make it the top of fashion magazines continues... but will this new hockey twist finally offer us something more fresh?
Trend Themes
1. Athlete-fashion Journalists - Sports figures are exploring opportunities as fashion journalists, which could open up new perspectives and insights in the industry.
2. Fashion Industry and Sports Collaborations - Fashion and sports brands should explore collaborations and partnerships to leverage opportunities with athletes branching into the fashion industry.
3. Merging of Industries - The intersection of sports and fashion could create a disruptive innovation that merges industries and blurs boundaries between what is traditionally perceived as separate industries.
Industry Implications
1. Fashion - The fashion industry should explore how collaborations with athletes could bring a fresh perspective to the industry and potentially attract a new target audience.
2. Sports - The sports industry should consider opportunities for partnerships with fashion brands or creating their own lines, tapping into the growing trend of athletes branching into the fashion industry.
3. Media - Media outlets covering fashion and sports could benefit from coverage of athletes breaking into the fashion industry, providing new and interesting content for audiences.
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