Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

34 McDonald's Innovations

From Recalled McDonald's Shrek Glasses to the McDiploma

— June 4, 2010 — Lifestyle
The recent incident of recalled McDonald's Shrek glasses has devastated many McDonald's fans. Due to cadmium in the paint of these Shrek-plastered glasses, 12 million of these collectibles have been returned to McDonald's.

However, despite this minor hiccup, we can't deny that McDonald's has generated many successful campaigns and inspired many other marketing ideas throughout its existence. Check out the different McDonald's innovations featured here.

Implications - Fast food has become so prevalent in the daily lives of modern society's citizens. No longer just a place to grab a quick meal, these restaurants have become synonymous with pop culture. Companies looking to generate more interest in their products could collaborate with these fast food giants for greater exposure.
6.4
Score
Popularity
Activity
Freshness
34
Big Mac Marketing Blow Up
Big Mac Marketing Blow Up
McDonald's Robber is a Jingle Contest Finalist
<
33
Credit Crunch Coffee Couture
Credit Crunch Coffee Couture
New York Fashion Week Serves McD's Coffee, Parties are BYOB
<
32
Multicultural McBurger Campaigns
Multicultural McBurger Campaigns
Mcdonald's Swiss Weeks Introduces Three New Burgers
<
31
Desperate for Market Share
Desperate for Market Share
McDonald's Uses Feng Shui
<
30
Seasonals Adverfriesing
Seasonals Adverfriesing
McDonald's Deep Fried Christmas Tree
<
29
Green and Greasy Filipino Police
Green and Greasy Filipino Police
Cruisers To Run on McDonalds Grease
<
28
Fast Food Paparazzi Ads
Fast Food Paparazzi Ads
The McDonald's Billboard Game Has You Hunting for Food with Cell Phone
<
27
Fast Food Fusion
Fast Food Fusion
McDonald's Replaces Buns With Tortillas for the Mac Snack Wrap
<
26
Super Sizing Japan
Super Sizing Japan
McDonald's Mega Series
<
25
McDiplomas
McDiplomas
McDonalds Vocational Diploma
<
24
Freeconomics & Food
Freeconomics & Food
McDonalds Gives Out Free McSkillet Burritos
<
23
Chubby Halloween Clowns
Chubby Halloween Clowns
The Ron English McSupersized Popaganda Halloween Figurine
<
22
McHealthy
McHealthy
McDonalds Launches Healthy "Happy Meal"
<
21
Gory Fast Food Campaigns
Gory Fast Food Campaigns
Thai Food Express Smokes Ronald McDonald
<
20
Fast Food Car Chargers
Fast Food Car Chargers
McDonald's to Offer Charging Station for Electric Vehicles
<
19
McDonalds Launching World Cup Burger
McDonalds Launching World Cup Burger
<
18
Fast Food Training Games
Fast Food Training Games
Nintendo and McDonald's Team Up for Employee Training
<
17
Anti-Romantic Dinner Tips
Anti-Romantic Dinner Tips
AskMen.com Compiles List of Date Night Dinners to Avoid
<
16
McDonalds by Mobile
McDonalds by Mobile
Japan's RFID Contactless Coupon Program
<
15
Fake-Out Food Videos
Fake-Out Food Videos
McDonald's Versus Ad Rendered in CGI
<
14
Movie Icon Food Ads
Movie Icon Food Ads
The McDonalds 'Come As You Are' Campaign Has Some Familiar Faces
<
13
McDonalds Uses Subliminal Advertising (or do they?)
McDonalds Uses Subliminal Advertising (or do they?)
<
12
McBakeries
McBakeries
McDonalds Launches McBakery Line
<
11
Create Your Own McDonald's Sign
Create Your Own McDonald's Sign
Protest Become Viral
<
10
Burger Boxes as Coffins
Burger Boxes as Coffins
Twisted Takes on Pop Culture Icons by Glennz
<
9
Smokvertising
Smokvertising
The Mcdonald's Angus Burger Goes Up in Smoke Billboard
<
8
Urban Art Exhibits
Urban Art Exhibits
McDonald's Stained Glass & More
<
7
McDonalds India Uses Baby Ronald
McDonalds India Uses Baby Ronald
Scaring Customers Away?
<
6
Crowdsourced McAdvertising
Crowdsourced McAdvertising
The McDonalds Honor Angus Campaign is Created by Customers
<
5
Fashionable Fast Food
Fashionable Fast Food
McDonald's UK Makeover
<
4
Optical Illusion Promotions
Optical Illusion Promotions
McDonald's Coffee Heats Up the Advertising World
<
3
Fast Food Packaging Makeovers
Fast Food Packaging Makeovers
McDonald's Revamps Their Image
<
2
Sleek Fast Food Redesigns
Sleek Fast Food Redesigns
McDonald's Drive-In Restaurant in Maribor, Slovenia Gets Makeover
<
1
Racist McDonalds Ad?
Racist McDonalds Ad?
Look Closer : Individuals
<