This McDonald's Versus ad starts out as an appeal to pick which menu item is better, fries or a Big Mac, but devolves quickly into a 'Matrix'-style CGI exploration of depth and fast food depravity.
Is McDonald's food so fake that it has to be, well, faked? Not exactly, says Bruce Branit of Branit|vfx, who created the ad. "We used photo modeling techniques from a real photograph of a Big Mac and the the fries. The fry box, Dr. Pepper, ice, bubbles, smoke, straw, environment, etc are all entirely CGI. The real reason to do this spot as CGI was to be able to choreograph the camera move in limited time and budget," says Branit, according to Eat Me Daily.
Photo Credits: eatmedaily, branitvfx
What's Driving This Trend
- CGI Advertisements
- The use of CGI in advertisements allows for creative and visually captivating storytelling.
- Photo Modeling Techniques
- Utilizing photo modeling techniques in advertising enables the manipulation and enhancement of product images for visual impact.
- Limited Time and Budget Advertisements
- Brands are exploring innovative ways to create impactful advertisements within limited time and budget constraints.
Who This Affects Most
- Advertising
- The advertising industry can benefit from incorporating CGI and photo modeling techniques to create compelling and immersive ad campaigns.
- Food and Beverage
- The food and beverage industry can leverage CGI technology to showcase their products in visually stunning and attention-grabbing ways.
- Digital Marketing
- Digital marketing professionals can explore innovative methods, such as CGI and photo modeling, to create engaging content that resonates with their target audience.
