The McTicino, McRomandie and McBärn are all burgers made exclusively for McDonald's Swiss Weeks campaign. Each burger is made to appeal to the varying tastes of Switzerland's three main languages and cultures.
McRomandie, which includes beef, tomatoes, lettuce, "deluxe sauce" and gruyere cheese on a Paillasse bun is supposed to appeal to the French, while the McBarn (with emmentaler cheese hashbrown patty and bacon) and the McTicino (basil, mozzarella and tomato) are made for German and Italian tastes, respectively. At $8.52, the McDonald's Swiss Weeks burgers are a bit more pricey than what we North Americans are used to but they sound really delicious. Plus, all we get is the McRib.
Multicultural McBurger Campaigns
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Designer Fast Food
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