This evening, Spencer Pratt confirmed to the Associated Press that he and Heidi Montag had indeed gotten married in an impromptu ceremony in Mexico. Members of the press are crying foul, however, after Us Magazine and MTV magically appeared on hand to capture exclusive footage of the ‘secret’ nuptials.
Heidi Montag and Spencer Pratt aren’t the first celebrities to utilize the power of PR to boost a stagnant career. Paris Hilton has made ‘being Paris’ a profession--and a lucrative one at that. With a sex tape, multiple fragrances, television shows, paid nightclub appearances, and fashion lines under her belt, Paris Hilton is one of the premier personalities for someone like Heidi Montag to emulate if publicity alone is her goal.
While Heidi Montag hasn’t announced whether she will take husband Spencer Pratt’s last name, we’re fairly certain her choice of surnames will be far less abrasive than the personal branding choices made by Cutout Dissection.com and Chad Ocho Cinco.
Name-Changing for Activism
PETA Intern Becomes CutoutDissection.com
Anger Outburts for Publicity
Christian Bale and Russell Crowe Boost Their Ratings
Thanksgiving Publicity Blunders
Sarah Palin's Turkey Slaughter Interview
Controversial Prank Call Paybacks
Russell Brand and Jonathan Ross Suspended
Publicity Stunt to Boost Movie Hype?
Morgan Spurlock Says He Found Osama bin Laden
How Paris Hilton Made it Big
Prankster Gets Fake Gucci Ad Published in Magazine (Mag Gets Ripped Off)
Mid-Career Name Changes
Beyonce is Now "Sasha Fierce"
Fake Ads (Follow Up)
Prankster Who Published Fake Ads Tells His Tale
Socialites for President
Paris Hilton's Political Campaigns
Mid-Life Name Crisis
Chad Johnson Changes Name to Chad Ocho Cinco
Publicity Before Decency
Heidi Klum's BoobDance for Victoria's Secret
Airplane Publicity Stunts
Volkswagen Touareg Pulls 747
Desperate Publicity Stunts
Britney Spears and Avril Lavigne Pose Topless
Controversial PR Stunts
Naughty Celeb Videos That Boosted Careers
'Paris Hilton for President' Platform in Harper's Bazaar
Fake Publicity Publications
Dexter Spoof Magazines
LEAKED Fat Tom Cruise Tropic Thunder Trailer
Another Leaked Paris Hilton Video?
Lindsay Lohan 'Officially' Comes Out, World's Worst Kept Secret