Watching Heidi Klum's boob dance will surprise you, as you may have never seen a celebrity endorse a major brand with what looks to be such an immature approach to getting publicity. Will it hinder Heidi Klum's personal brand? It's something you might expect from a lesser known model in a commercial for a more male oriented company like Axe.
This clip of Heidi Klum dancing in her underwear and grabbing her boobs definitely got a lot of attention, and I guess that's the intention of viral video. The Victoria's Secret model talks about what happens in chilly weather, then proceeds to yodel while bouncing her boobs and then rounds off the clip with a bit of femme-bot action.
As a celebrity endorser, I guess sometimes decency comes second to publicity.