In a pattern related to the evolving relationship between retail establishments and consumers, many grocery stores, large and small, are opting for provenance-inspired concepts that highlight the origin and journey of each product. In making room for customer education, brands are making time for consumers to learn about the qualities that make the product premium and of the utmost quality.
A winning example of such a provenance-inspired grocery concept is that of Michel Angelo's in the Greater Toronto Area. Designed by Watt International, the sprawling supermarket plays out much like an authentic public market filled with different vendors. By hiring experts and creating separate experiences for each department of the supermarket, brands can make it easy for consumers infer naturalness, quality and freshness from food and beverage items.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
