I don't know if people are getting lazier, if the fashion industry is getting bored, or whether people just like the inconvenience of taking off your entire outfit to use the bathroom. Regardless, there's a whole slew of offbeat onesies out there—and some of them aren't pretty. In this cluster, you'll find fake skin bodysuits, heat generating wetsuits, wearable sleeping bags, and meat suits—basically any type of one-piece apparel you can think of!
Implications - Inventive methods of combining two items that serve completely different purposes are becoming more popular as people are looking to invest their money in products that can perform more than one job.
SCORE
5.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 77%
Freshness 8%
