It is not that rare for automotive companies to expand a little beyond cars and into other products, but Ferrari is for sure at the top of the pile in this area, evidenced by these non-automotive Ferrari innovations. I knew you could get all the regular branded stuff like t shirts and keychains, but I never expected I would see a skateboard made by them or even more surprising, loafers.
These non-automotive Ferrari innovations let you know that you too can join the coveted supercar club yourself without having to put out $200,000 for the real thing.
SCORE
4.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 43%
Freshness 8%
