Just because you can't afford an Italian-made sports car doesn't mean you can't get a bicycle by the same name, right? The answer is likely no, as the Ferrari Di2 Racing Bike goes to the tune of $16,700. With only 50 units being put into production, these gems are likely to go to current Ferrari owners as well. At least looking at it is free.
The Ferrari Di2 Racing Bike was built in collaboration with renowned bike company Colnago. The bike weighs 6kg, and the frame is built from carbon fiber and uses an electronic shifting system. For 16 large, this thing better win me the Tour De France.
What's Driving This Trend
- Luxury Cycling
- There is an opportunity for luxury brands to expand into the cycling industry, creating high-end bicycles with premium materials and features.
- Collaborative Designs
- Collaborations between established brands in different industries can result in unique and innovative products that appeal to a wider range of consumers.
- Carbon Fiber Innovation
- As carbon fiber becomes more commonly used in various industries, there is an opportunity for research and development to improve its strength, durability, and applications.
Who This Affects Most
- Luxury Goods
- Luxury brands can expand into the cycling industry through the creation of high-end bicycles and related accessories.
- Sporting Goods
- Collaborations between established sporting goods brands and luxury brands can lead to the creation of innovative, high-performance products for athletes and enthusiasts.
- Materials Science
- Further research and development in carbon fiber technology can lead to innovations in various industries, including transportation, aerospace, and construction.
