Blackbird Guitars a San Francisco guitar company worked with Ferrari to create this carbon fiber Ferrari Guitar. This ultra-exclusive musical instrument was sold internationally at Ferrari stores and is a suped-up version of Blackbird's high-performance travel guitar, the Rider.
The Ferrari guitar is signed by F1 drivers Philipe Massa and Kimi Raikkonen and features an elegant Maranello Red interior, accented red A string, and Ferrari Scuderia emblem.
Implications - There exists many products and items in society that, regardless of other companies' attempts to replace them, will maintain their popular reputation. While such products cannot be swept off the market, it would be beneficial for companies to focus on ways in which they can enhance or improve them. Consumers will be drawn to the products that are distinct from those that are generic.